Effect pigments, aluminium pigments, gold bronze pigments, vacuum metallized pigments, press ready inks, offset inks, gravure printing inks, flexo printing ink
In the beverage industry, designing labels with special effects represents a significant marketing instrument for supporting sales and creating brands.
Today, metallic effects can be printed on a whole range of substrates used for labels, from the traditional papers to a variety of plastics. Flexo printing (narrow web) is used most often for this application. For large print runs, gravure printing is also used. Decomet® can be used to achieve metallic effects of particularly high quality. These vacuum metallized pigments (VMP) can print mirror effects in targeted areas of the label design. In this way, these pigments offer advantages not possible with the competing effect technologies of metallization and embossed foils.