Effect pigments, aluminium pigments, gold bronze pigments, vacuum metallized pigments
Gold and silver effects are popular design features in the tobacco industry.
They convey a sense of value and brand identification and are used both on the outside and inside of the packaging e.g. "inner liners", on cigar bands or directly on the cigarette rolling paper itself or the mouthpiece. The German tobacco ordinance (TabV, Tabakverordnung) sets limits for the zinc content of gold bronze pigments that are applied directly to cigarettes (max. 15%). For aluminium pigments, this tobacco ordinance requires the purity level found in the German food additive ordinance (E 173).