Joachim von Schlenk-Barnsdorf (CEO)
"We have to do things better"
Mr. von Schlenk-Barnsdorf, other companies are moving their headquarters to hip, urban areas. Why do you continue to stay true to your location in Barnsdorf?
First of all, it’s our main center of operations, our roots are here, we live here. And of course, for us, Barnsdorf is like a perfect island where we can continue our positive development.
But global political crises reach this island as well. What are the effects of those on the company?
We have a very high export level and are well and stably positioned worldwide. Crises often have less impact on demand for our products than expected. However, we also owe this to our good customer relationships.
Where do you see greatest opportunities in the future and what problems might that involve?
For us, the risks are always the political contexts. Otherwise, I see great potential for us as customers, suppliers and employers, particularly in developing markets and in the creativity of the people who live there.
You always hear that “the Chinese do everything cheaper”. How can you stand up to this competitive pressure?
We will never do things cheaper than the Chinese do, but we have to do them better. This also applies to service. I have always tried to respect Asia as the most powerful force for forward momentum in the 21st century and to recognize that our company has to orient itself with respect to this knowledge.
At Schlenk, tradition has always played a large role in any vision of the future. You represent the fourth generation in company management. How did the company look when your ancestors were running it?
During my great-grandfather’s time, before the First World War, the company was already doing business internationally. We had a large subsidiary in the USA, and even then we already had a long history of technology development and a group of employees who had already been with us for a whole generation.
And how is the company doing today?
The company has continued to develop and has retained precisely these strengths. We continue to be enthusiastic about technology and in the meantime we have become a globally oriented company. In addition, among our employees we have some families who have been with us for four or even five generations.